Journal
Weekly notes on AI, automation & the web.
Practical writing on where AI actually helps, how to automate the boring parts, and what real businesses should ignore.

Fix these four basic workflows before buying AI
Skip the chatbot hype and secure quick wins by automating your invoicing, handoffs, intake, and reporting first.
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A practical GDPR compliance checklist for choosing AI tools
How European businesses can navigate data residency, model hosting, and processor agreements without halting their AI adoption.
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Practical AI for small and mid-sized businesses
The AI projects that quietly work in small and mid-sized businesses share a pattern: narrow scope, boring problems, and a human still in the loop. Here is what to try first — and what to skip.
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Automation vs AI: how to tell which one you actually need
Not every problem needs a language model. A short, honest decision framework for choosing between rules-based automation and AI — with a worked example on invoice intake.
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Why we build websites as a subscription
Why we deliver websites as an ongoing subscription rather than a one-off project — the economics, what is included, and the cases where a subscription is the wrong fit.
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